To improve employee productivity through goal- and competency-based evaluation, align individual goals with organizational strategies, foster a culture of performance across public institutions, increase access to professional growth opportunities for employees, enable agencies to identify, motivate, and retain high performers, strengthen supervisory capabilities to design SMART goals and provide constructive feedback, support low-performing staff through development plans build digital and governance infrastructure for performance management, and create a sustainable system for evaluating performance and improving practices.

• Fragmented understanding of performance concepts among different entities
• Variability in digital readiness and leadership engagement
• Need for customized tools to accommodate diverse organizational contexts

Tharwah followed five distinct phases:

1. Assessment & Benchmarking: Analyzed readiness, challenges, and alignment with financial incentives and performance benchmarks
2. Awareness Campaigns: Developed digital and print materials (videos, posters, electronic flyers, pop-up boards, and wheel-based displays) customized per entity
3. Governance & Monitoring: Supported the transformation office in managing execution and tracking success with monthly follow-ups and inter-agency coordination
4. Training & Capacity Building: Trained 200+ performance leaders, delivered thematic training modules (objective-setting, mid-year reviews, feedback, system usage)
5. Project Closure: Delivered full documentation and evaluation report capturing insights, tools, and recommendations

As a result of the engagement, several impactful outcomes were achieved, including:

• Unified framework for evaluating performance across ministries
• Clear linkage between performance and rewards
• Standardized language and definitions across government entities
• Awareness raised through high-quality multimedia campaigns
• Widespread employee engagement and knowledge of performance management concepts

This engagement emphasized the below:

• Multimedia campaigns significantly increased employee understanding and motivation
• Interactive training formats were more effective than lecture-based sessions
• Empowering supervisors was critical to long-term sustainability

Government agencies now possess a unified framework and toolset for managing employee performance. The initiative has enhanced alignment with strategic goals and promoted a performance-driven culture, laying the foundation for future digital governance of evaluation cycles.